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NEW YORK – Maria Kristina Cassandra Cuneta Concepcion was born with a silver spoon. She entered this world famous, no question about that, and the public watched her grow before their very eyes.
With Sharon Cuneta and Gabby Concepcion’s blood running through her veins, showbusiness was an inevitable path. KC, as she is more famously known, took a sidetrip and finished a business communications course at the American University in Paris.
Nothing like her contemporaries in the business today, KC decided to take the road less traveled and leverage her star power in pushing for a cause that has become near and dear her heart.
Last year, the young actress was appointed by the UN- World Food Programme as a National Ambassador Against Hunger in the Philippines, with a special mission to highlight the need for effective solutions to hunger and to address humanitarian needs in Mindanao.
"I have been working with them since 2007 and I was told that I was nominated and I had to wait for six months. I went through a trial period with my Pikit, Cotabato mission and a few meetings before and after that and got word after a few weeks if I wanted to accept the nomination. It was such an honor," KC told the Asian Journal in an exclusive interview across the UN headquarters in Manhattan.
WFP in the Philippines has been using food assistance and hot meals to boost school enrolment and attendance especially in Mindanao. As a national ambassador, KC has been traveling within and outside the Philippines to raise awareness about WFP programs and operations.
"We are doing better than a lot of more high-profile countries in some aspects," KC shared. That does not mean though that they are not working double time to make things even better. The most recent issue that affected the situation in the Philippines have something to do with families and children displaced by the conflict in Mindanao.
"We have more internally displaced families than Sri Lanka and other more high-profile countries but in terms of malnutrition, we have much less than Africa and some of our Southeast Asian neighbors," she adds.
There is a particular focus on Mindanao because of the conflict going on there, and based on their data, there are about one million women and children displaced by the war there, according to Bettina Luescher, WFP Chief Spokesperson for North America.
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