The Heart of Art

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The Heart of Art
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The Los Angeles Master Chorale

Founded in 1964 by the legendary Roger Wagner, the Los Angeles Master Chorale is led by Music Director Grant Gershon (since 2001) and Executive Director Terry Knowles (since 2000). One of the nation’s largest independent choral organizations, the company is in residence at the Music Center’s Walt Disney Concert Hall and has released five recordings. The Chorale has presented educational programs to more than 700,000 Los Angeles County residents. Each year 14,000 students and teachers collaborate in educational programs including the High School Choir Festival, Master Chorale Chamber Singers performances Voices Within, and artists-in-residency songwriting program for fifth-grade classes.

Recognized as one of Los Angeles’ cultural treasures, the Chorale has received accolades for its innovative programming and its commitment to commissioning new works. In June 2003, the Master Chorale received the prestigious ASCAP/Chorus America Award for Adventurous Programming. The Master Chorale performs about fifteen times per year in its own season, as well as appearing with the Los Angeles Philharmonic from time to time.

Supporting The Arts

As a privately-funded, non-profit institution, the Music Center relies on the generosity of individuals, corporations and foundations to sustain its goal of providing the most diverse cultural experiences to the widest possible audience. There are various ways one can support the arts thru Music Center.

Individual Gifts

Individual gifts support the Music Center’s efforts to present educational and cultural programming of the highest quality. Unrestricted gifts are among the most valuable to the Music Center, because they allow the Center to allocate funds wherever the need is greatest. Designated gifts allow donors to direct their gift to a specific program or priority area that is personally meaningful to them.

Corporate Gifts

Corporate giving provides valuable support to Southern California’s premier cultural organization and includes many valuable benefits that businesses can pass on to their employees.

Planned Gifts

A planned gift, such as a trust or charitable gift annuity, helps to ensure the continued prosperity of the Music Center while providing donors with significant tax benefits.

Commemorative Gifts

A commemorative gift to the Music Center is a wonderful way to honor a family member or loved one.

Matching Gifts

The Matching Gift programs allow supporters to double or even triple their gift to the Music Center. They simply send their gift along with a completed matching gift form.

Gifts by Mail

Contributions may also be sent by check to The Music Center, 35 North Grand Ave., Los Angeles, CA 90012.

To remain at the forefront of artistic excellence, the Music Center continuously looks for innovative ways that are culturally relevant to the community. Perhaps Dorothy Chandler said it best in a 1964 Los Angeles Times article: “The Music Center will stand forever as a symbol of what creative man can accomplish when he sets high his standards and has a vision far beyond our present horizons.” (www.asiajournal.com)

(Published July 23, 2008 p.mdwk2 LAMDWK)

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