The 3rd Annual Mabuhay Festival (TMF) hosted by USC Troy Philippines is on Saturday, October 10, 2009. Opened to general public, TMF is Troy Philippines’ annual benefit concert celebrating Filipino-American culture and social awareness of Philippine issues.

Every October, in honor of Filipino-American heritage month, Troy Philippines hosts the Mabuhay Festival to raise funds for a charity in the Philippines. Troy Philippines chooses a different charity organization every year to highlight different social issues. Focusing on self-development and helping the urban poor out of poverty, this year’s charity is Alalay Sa Kaunlaran (ASKI) Inc., a God-centered, model microfinance nonprofit organization.

“With the same goal in mind, ASKI and Troy Philippines aim to help Filipinos, both here and in the Philippines, strive for self-development and independence, while bringing social and cultural awareness to the Filipino-American community and beyond,” USC Troy Philippines President, Julia Reyes.

Bringing in upcoming performers from across California, TMF is showcasing over 10 different artists, like YouTube stars Gabe Bondoc and Leejay, hip hop artist Roscoe Umali, singer Ashley Robles, and R&B sensation Melissa Reyes from the hit reality television show, Pussycat Dolls Present: The Search for the Next Doll.

TMF is also featuring acoustic singers Manny Garcia and Mike Isberto, acoustic band HaloHalo Talentado, hip hop band DDL Roundhouse, a cappella group USC Sirens, taiko drummers USC Kazan Taiko and Troy Philippines Dance Troupe and Voices.

Many entrepreneurial vendors are supporting Troy Philippines, including the popular and hip urban clothing company, Pnoy Apparel, who is the main clothing vendor at TMF (http://pnoyapparel.com/). Also, Baybayin artist David Lazaro from the BathalaProject, will have a cultural booth and will display his Baybayin graphic and urban art at this year's festival (http://www.thebathalaproject.com/).

Thanks to our proud sponsors, Troy Philippines is able to make this year’s festival more diverse and inclusive, and bigger than previous years, while building strong ties with the USC community and the Filipino-American community. Sponsors include the Asian Journal Newspaper, Unistar Foods Inc., Undergraduate Student Government (USG), BakitWhy.com (http://www.bakitwhy.com), FilAmNation.com, and Radio Manila.

“We’re all very excited to carry on the tradition of hosting TMF; we hope this year’s festival brings more awareness to our philanthropic cause and who we are as an organization,” says USC Troy Philippines Co-Public Relations Director, Alex Woog.

USC Troy Philippines is the Filipino-American cultural organization on the University Park Campus. Troy Philippines aims to celebrate cultural heritage, to provide public service, and to instill professional development for its general members and executive board, all the while sharing the enriched Filipino-American culture to USC students and faculty, the community, and beyond. As a growing family, Troy Philippines extends its ties throughout USC, Los Angeles, and the Southern California communities. For more information please visit: (http://www.troyphi.com).

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FEATURING ARTISTS
• Gabe Bondoc, Singer/Songwriter
• Leejay Abucayan, Beatboxer
• Roscoe Umali, Hip Hop Artist
• Mike Isberto, Singer/Songwriter
• Melissa Reyes, R&B Sensation
• Manny Garcia, Singer/Songwriter
• HaloHalo Talentado, Acoustic Band
• DDL Roundhouse, Hip Hop Band
• Double Dosage, Hip Hop Duo
• N2rK8
• USC Troy Phi Dance Troupe
• USC Troy Phi Voices
• USC Sirens
• USC Kazan Taiko
• DJ Kenster

TICKETING INFORMATION

USC Students: Free Admission
Non-USC Students: $7 at the door
All Others: Suggested $10 at the door

DIRECTIONS:

110 (Harbor Freeway) North
1. Take the Exposition Boulevard exit.
2. Go straight through the 37th Street light. Keep left.
3. Go under the freeway bridge and across Flower Street and Figueroa Street.
4. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

110 (Harbor/Pasadena Freeway) South
1. Take the Exposition Boulevard exit. Keep right.
2. Go across Flower Street and Figueroa Street.
3. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

10 (Santa Monica Freeway) East
1. Take the Hoover Street exit. Turn right at the light.
2. Continue until Hoover Street ends at Jefferson Boulevard. Turn left on Jefferson Boulevard, then turn right on Figueroa Street.
3. Take Figueroa Street to Exposition Boulevard and turn right.
4. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

10 (Santa Monica Freeway) West
1. Take the Hoover Street exit. Turn right at the light.
2. Continue until Hoover Street ends at Jefferson Boulevard. Turn left on Jefferson Boulevard, then turn right on Figueroa Street.
3. Take Figueroa Street to Exposition Boulevard and turn right.
4. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

405 (San Diego Freeway) South or North
1. Transition to the 10 (Santa Monica Freeway) east heading toward Los Angeles.
2. Take the Hoover Street exit. Turn right at the light.
3. Continue until Hoover Street ends at Jefferson Boulevard. Turn left on Jefferson Boulevard, then turn right on Figueroa Street.
4. Take Figueroa Street to Exposition Boulevard and turn right.
5. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

101 (Hollywood/Ventura Freeway) South or North
1. Transition to the 110 (Harbor Freeway) south.
2. Take the Exposition Boulevard exit.
3. Go across Flower Street and Figueroa Street.
4. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

5 (Golden State/Santa Ana Freeway) South or North
1. Transition to the 10 west (Santa Monica Freeway ) and then to the 110 south (Harbor Freeway).
Note: An alternate route if you are north of downtown and driving south on the 5: Exit directly to the 110 south and take it through the downtown area to Exposition Boulevard which is just south of downtown.
2. Take the Exposition Boulevard exit.
3. Go across Flower Street and Figueroa Street.
4. Turn right into the main entrance to the university at Exposition Boulevard and Pardee Way.

Los Angeles International Airport (LAX)
1. Take the 105 (Century Freeway) east.
2. Transition to the 110 (Harbor Freeway) north.
3. Take the Exposition Boulevard exit.
4. Go straight through the 37th Street light. Keep left.
5. Go under the freeway bridge and across Flower Street and Figueroa Street.
6. Turn right into the main entrance to the university at Exposition Boulevard
and Pardee Way.

PARKING INFORMATION

Gate 3 on Figueroa Street and McCarthy Way:
$5 at Parking Structure X (PSX)
Please inform the attendant you are attending TMF

FOR MEDIA INFORMATION, PLEASE CONTACT

Melissa Sipin ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Co-Public Relations Director

Alex Woog ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Co-Public Relations Director

McCarthy Quad
University Park Campus University of Southern California Los Angeles, CA 90089

10/10/2009 from 3:00 PM to 8:00 PM