BURBANK - Kamay at Puso (KAP), a.k.a. Hand and Heart--an award-winning charity organization--announced today that it is turning to popular social networking sites, Twitter and Facebook, for their latest fundraising campaign which will aid UNICEF’s relief effort in the Philippines following the devastating category Typhoon Ondoy (Ketsana) that hit the nation’s capital last Sep 28.
Through the use of Twitter, Facebook, and YouTube viral videos, KAP hopes to tap into the potential power in numbers, calling to the millions of Facebook and Twitter subscribers to pledge donations as low as $5 USD. KAP titles this latest online campaign What Would Abe Do (W.W.A.D.) which urges online members to donate their five-dollar bill on the Oct. 15 Tweet-a-thon. All funds collected that day on the Kamay at Puso Donation Page will go towards UNICEF’s Typhoon Relief Effort.








