OAK BROOK, Ill. - January 23, 2012 marks the beginning of the Year of the Dragon. In many Asian cultures, the dragon symbolizes power and excellence, boldness and wisdom. McDonald’s commemorates the year with a special calendar that debuts artwork created by Asian American artists. McDonald’s Year of the Dragon calendars will be available for a limited time for McDonald’s Family Pavilion visitors at various Asian festivals while supplies last. McDonald’s wishes everyone a prosperous 2012 filled with great ambition and the strength of the dragon.
“McDonald’s has been a long-time supporter of the Asian American community, embracing its culture and heritage,” says Vivian Chen, Director of Ethnic Marketing, McDonald’s USA. “Through the Year of Dragon calendar project, McDonald’s continues to celebrate achievement through artistic talent while encouraging young artists to bring their imagination to life.”
For four consecutive years, McDonald’s has honored and promoted Asian heritage with the annual calendar. The 2012 edition embodies artwork created by seven Asian American artists. The collection of work represents the versatility of art forms and materials while integrating the traditional characteristics of the dragon with modern aesthetics.
“I’m pleased to be featured in McDonald’s Year of the Dragon calendar,” said BiJian Fan, an Asian American artist and paper sculptor who learned the traditional Chinese paper art from his grandmother. “McDonald’s has offered me an opportunity to celebrate my heritage and express my creativity in a significant way.”
The McDonald’s Family Pavilion captures various Asian art and cultural aspects that speaks to young and adult audience. This spring, the Family Pavilion will travel to five U.S. cities celebrating different Asian festivals with the local community.
In-language brand ambassadors are present at McDonald’s Family Pavilion to meet and greet visitors and provide information on scholarship programs McDonald’s sponsors. McDonald’s is a proud supporter of Ronald McDonald House Charities®/Asian Students Increasing Achievement (ASIA) Scholarship Program and a founding member of the Asian & Pacific Islander American Scholarship Fund. Each of these scholarship programs offers Asian students an opportunity to achieve success academically and professionally.
McDonald’s Family Pavilion invites families to experience the tent’s fun and engaging activities at the San Gabriel Valley Annual Lunar New Year Parade & Festival on February 5. Please visit www.myinspirasian.com for the event schedule.
About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants.
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