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Editorial Department Information Guidelines for Press Releases The Asian Journal Publications, Inc. receives hundreds of press releases every week. Unfortunately, The Asian Journal Publications, Inc. cannot guarantee to run any particular item, but a few simple procedures can help ensure that your release gets to the right editors and increase your chances of getting coverage.
In general, a good press release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.
* Double-space. * Write clearly, addressing who, what, where, why and when in the first two paragraphs. * Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions. * Date the release and include whether the material is for immediate use or for release at a later date. * If you send materials to more than one of our sections simultaneously, attach a note telling us you are doing so. This will assist our editors in preventing duplication. * If the release is longer than one page, type "more" at the bottom of each page and identify following pages with either the subject of the release or the name of your organization. * Type "end" or "30" at the bottom of the last page.
Because of staggered press times, each section has slightly different deadlines. Please submit material to us no later than the time mentioned in the following material. Whenever possible, allow a few extra days. Photographs Unless otherwise noted, all photographs submitted should be black and white and no smaller than 5 inches by 7 inches. Please tape complete captions on the back of each photo. Due to the large number received each day, we generally are unable to return unsolicited photos. Which Section Should Get Your Release? A thorough knowledge of the different sections of The Asian Journal Publications, Inc., and of the kinds of stories each publishes, will enhance your chances of getting your information printed. Our editors are able to consider giving you coverage only if you send current, appropriate material. |
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