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LOS ANGELES – When Fil-Am Patricio Ginelsa won this year’s Canon “Bring It” 72 Hour Film Competition at the LA Film Festival, he received more than just a digital video camera as a prize.
The competition helped him revive a once promising career.
Ginelsa is the founder of Kid Heroes Production, produced the movie The Debut, and directed the Black Eyed Peas Apl Song and Bebot. He won for his short five-minute film called Being Reel about a lovelorn screenwriter’s serendipitous fleeting moments with the girl of his dreams.
“I feel great and rejuvenated,” said Ginelsa. “I’ve been writing a lot now.”
The 32-year Ginelsa has had a serious case of writer’s block, a creative dry spell, for the past two years.
After controversy erupted for his Black Eyed Peas Bebot music video in 2006, Ginelsa fell in a small state of depression.
“I couldn’t write for a long time after all that happened,” he said.
Community Oriented Filmmaker
In 2003, Ginelsa was making his name known in the Filipino- American film community. The USC graduate had just released Lumpia, an independent film about a mysterious hero helping a group of Pinoy teenagers overcome trouble in their high school. The low-budget film received a cult following and became an official selection in Hawaii and Toronto film festivals.
Ginelsa received his biggest break the following year when the Black Eyed Peas Allen Pineda commonly known as Apl.de.Ap decided to make a video on The Apl Song from the group’s hit Elephunk album.
Ginelsa lobbied hard to direct the music video and eventually landed the gig.
He knew that it would be a mainstream project, a way to not only talk to about Apl’s life, which he discusses in the song, but also a great way for audiences around the world to know about Filipinos and the plight of the Filipino World War II veterans.
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