Global ‘McDelivery Night In’ includes ‘Staying In’ clothing line dropping Sept. 19
Chicago — McDonald’s now delivers to more than one million customers around the world every day. To honor this milestone, on September 19th McDonald’s and Uber Eats are encouraging customers to enjoy a “Global McDelivery Night In” – one night dedicated to enjoying their craveable and delicious McDelivery favorites where they order it most: at home.
With 60% of McDelivery orders being placed at night, and a growing culture of coziness and relaxation emerging around the world, McDonald’s has created a line of apparel and accessories designed to take quiet nights in to the next level – whether it’s curling up on the couch for a night of relaxation or spending time with loved ones – with McDelivery. Items offered in the McDelivery Night In line, a unique collection of comfortable, on-trend items to enjoy at home including plush loungewear, socks, slippers, games and more.
“With McDelivery we’re meeting our customers on their terms,and providing more ways to get their McDonald’s favorites than ever before,” said Steve Easterbrook, McDonald’s CEO. “In fact globally there are more than 10 McDelivery orders placed every second. With our third annual McDelivery celebration, we’re calling on our customers around the world to take a break and join us for a well-deserved night in.”
Around the world, countries across six continents will bring McDelivery Night In to life on September 19th.
In the U.S., customers can order McDelivery with Uber Eats from a participating McDonald’s to receive a limited edition item from the McDelivery Night In line* with $10 minimum purchase beginning at 5 p.m. local time, while supplies last. Available items in the U.S. include items ranging from cozy socks to slippers perfect for kicking up your feet in style with a Big Mac.
In the United Kingdom and Ireland, well-loved TV personalities will kick-off the activation, encouraging their fans and followers to join the big night in. There will be a £0 delivery fee for Uber Eats throughout the country on the 19th, and cozy socks will be given away with orders between 5-7pm, while supplies last.
Canada will be celebrating McDelivery Night In through a partnership with Drake General Store – a Canadian retail and e-commerce shop. One hundred percent of the proceeds from all McDelivery Night In line items sold will go to supporting Ronald McDonald House Charities® Canada.
With over two decades of delivery experience in Asia and the Middle East, McDonald’s is already one of the largest global delivery players, offering the service in more than 21,000 restaurants across more than 80 countries. McDelivery is expected to be a $4 billion business globally in 2019, and leverages several different models, including partnering with various third parties for ordering and delivery fulfillment. McDelivery launched in the U.S. in 2017 with partners including Uber Eats, and by the end of 2019 will be available in 10,000 restaurants, more than 70% of the U.S. system.
For more information on McDelivery Night In, visit McDeliveryNightIn.com.