- The Philippine participation at the recently concluded Biofach saw promising numbers in terms of buyers met, inquiries garnered, and negotiated sales accumulated
- CITEM Executive Director Pauline Suaco-Juan is optimistic about the increase in sales and appreciation as Biofach continues to feature its exhibitors until September 2021
At the recently concluded Biofach 2021, the Philippine delegation comprising AG Pacific Nutriceuticals; Brandexports Philippines, Inc.; Filipinas Organic Coconut Product Corp.; Pasiolco Agri-Ventures; and Tongsan Industrial Development Corporation built export momentum for the ever-strong Philippine food industry.
The three-day global showcase of organic food products, which enabled online meetings and chats with exhibitors via the Biofach platform, saw a total of 58 new buyers and 59 inquiries for the Philippine delegation.
To date, the Philippine delegation has also accumulated an estimated PHP31M in negotiated sales, with refined, bleached, and deodorized (RBD) coconut oil emerging as the top-selling product under the FOODPhilippines banner.
RBD coconut oil was also the top-selling Philippine product during the 2020 edition of Biofach.
Department of Trade and Industry (DTI) Undersecretary for the Trade Promotions Group (TPG) Undersecretary Abdulgani Macatoman also recognized the export-promotion efforts of CITEM and PTIC.
“The DTI congratulates CITEM and PTIC for flying the FOODPhilippines banner in the digital edition of Biofach,” Macatoman said. “The successful navigation of the global trade-show scene under the new normal is a commendable feat in itself, and is sure to set an example for other entrepreneurs and organizers here and abroad,” he added.
The exhibitor list, accessible at biofach.de/en/exhibitor-list, will be live until September of this year.
“CITEM and PTIC are optimistic that both sales and the international market’s appreciation of our distinct and organic Philippine food products will only continue to climb up as the foray of our local companies into the digital sphere progresses,” CITEM Executive Director Pauline Suaco-Juan expressed.
Prior to staging a fully online edition, Biofach was held in Germany for the past 32 years, and continues to be among the leading trade fairs for organic food.
The Philippine participation at Biofach is led by CITEM in coordination with the Philippine Trade and Investment Center (PTIC) in Berlin.
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About CITEM
The Center for International Trade Expositions and Missions (CITEM) is the Department of Trade and Industry’s (DTI) export promotions arm committed to nurturing the global competitiveness of Philippine micro, small, and medium scale enterprises (MSMEs), exporters, designers, and manufacturers. The agency has a portfolio boasting the highest standards of creativity and innovation, and spanning industries including home, fashion, lifestyle, and food sectors.
Core to the agency’s Integrated Approach to Export Marketing, implemented in partnership with both public and private sectors, are CITEM’s signature events. For the food sector, CITEM has also been providing a homegrown platform for the country’s food sector, International Food Exhibition (IFEX) Philippines NXTFOOD Asia, the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients.
Ref. Elmer Harold Grande
Email: [email protected]
Twitter: @CITEMPh
Facebook: @DTI.CITEM
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