Popular Japanese cheesecake brand searches for ‘elite taste testers’ in CA

Uncle Tetsu, the unmistakable Japanese cheesecake that has satisfied customers around the globe, will begin its search for cheesecake lovers to try its new flavors – for free!

To become an elite taste tester of Uncle Tetsu, customers must grab a “Pick Me” card from one of Uncle Tetsu’s California locations (Westfield Santa Anita in Arcadia, Del Amo Fashion Center in Torrance and Hillsdale Mall in San Mateo) and post a picture or video on their Instagram story with the “Pick Me” card explaining why they should be selected. The search for taste testers will take place from August 31, 2019, to October 26, 2019.

Lydia Chen, the Master Baker and Head of Product Development for Uncle Tetsu USA, noted that Uncle Tetsu “recognizes the growth of foodie culture and wants to continue to improve our cheesecakes and flavors by working directly with our guests. We believe that guest involvement is the key to Uncle Tetsu’s continued success. Since the opening of our first California store, we have received so much support from our loyal guests and the wider community, so we would like to give a few lucky cheesecake lovers the opportunity to have direct access or a ‘behind the scenes’ look at the creation of our cheesecakes.”

Guests who are selected to be taste testers will be invited every three months to try out Uncle Tetsu’s new and unique flavors.

Currently, Uncle Tetsu offers up a range of flavors, including original, strawberry, matcha, chocolate, and coffee.

Every three months, a seasonal flavor is introduced – the most popular seasonal flavor to date has been the Oreo cheesecake.

Lydia and the rest of the Uncle Tetsu team spend countless hours testing new flavors and creating new products and are hoping to get the community involved in its product development so each new product or flavor of cheesecake is something Uncle Tetsu guests have pre-approved.

Uncle Tetsu’s Japanese Cheesecake is made with carefully selected ingredients in precise quantities, including decadent cream cheese, premium butter and the finest farm-fresh eggs. Served warm from the oven with an Uncle Tetsu stamp on the cake, it simply cannot be mistaken.

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