1. ACHIEVE clarity of Purpose
As in any other business organization, your Mission Statement will give you a clear PURPOSE of why you want to do what you want to do. This will be your strong anchor as your progress being an entrepreneur.
2. Basis of all your Strategies
Year in and year out, your Mission Statement will be the basis of your strategies. Whether it is short or long term strategic plans, your Mission Statement will be your Yes and No in making strategic decisions for your business.
3. Great dividing line in all decision-making
Having a very strong Mission Statement is like drawing a straight line where all else falls above or below that straight line. This will make all decisions whether financial, operational, people and development becomes simple and at ease.
Mastery of these 3 important reasons will be a big help in crafting a strong heart-felt Mission Statement, which will give you a clear path.
Components of a Mission Statement
1. Market / Customers
As entrepreneurial leaders, our Mission Statement should clearly address a particular market to serve. For instance, you may want to provide services to students. Your mission is to increase confidence of students prior to them looking for jobs as soon as they graduate.
2. Product or Service to Offer
Entrepreneurial Leaders with a mission know exactly what products and services they will offer that will improve the lives of their market. It has to be specific and address a growing pain or specific needs.
3. Contribution to society
The most important component is for entrepreneurial leaders to include their share to the society. This is where the deepest WHY completes the Mission Statement of knowing who to serve, what to give and WHY do it repeatedly until one sees its ultimate objective come to pass and why they started in the first place.
YOUR MARKET. YOUR CUSTOMERS
PRODUCT / SERVICES TO OFFER
CONTRIBUTIONS TO SOCIETY
Example of a Mission Statement:
To provide students/start up entrepreneurs (market/customers) a convenient and affordable blended learning programs (product/service) that will increase confidence in acquiring their dream jobs with the right entrepreneurial mindset and skills. (contribution to society).
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Jonathan Oboza Petalver is the Founder and CEO of Petalver Management Consultancy Services. He is also the President and Dean of One Global Academy U.S.A.